The vocational training degree in Graphic Advertising is designed to form qualified professionals able to develop communicative products of companies and institutions, whether audiovisual, printed or other types, in which the objectives of the company or institution will be expressed in an ideal way.
Their usual work is related to the problems of communication in companies, either mass or internal, mainly in three ways: informative, persuasive and identifying. They will produce commercials, campaigns and advertisements, product identity, sales promotion, external publicity, direct advertising, business editions, charts/graphs of fairs and exhibitions, packaging and containers.
The advertising graphic designer develops their professional work in these different professional fields:
- Art director or creative in advertising agencies.
- Creation tasks and coordination of teamwork in design departments.
- Autonomous professional of graphic design in agencies, public organizations, private corporations or design studios.
- Works in interdisciplinary teams (photographers, illustrators, public relations, editors, linguists, sociologists, semiologists).
LEVEL: Vocational training degree in Graphic Advertising
TOTAL NUMBER OF CREDITS: [120 ECTS]
TOTAL LENGTH: 2 academic years
3 semesters + 1 semester [Final project+intership]
STUDY MODE: Full time
LANGUAGE OF STUDY: Spanish
[Yearly subjects]
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1sr YEAR + 2nd YEAR |
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MODULES |
TEACHING WEEKLY HOURS / ECTS |
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1st YEAR |
2nd YEAR |
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32 weeks |
ECTS |
24 weeks |
ECTS |
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Fundamentals of representation and visual expression |
2 |
4 |
2 |
3 |
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Image theory |
2 |
4 |
-- |
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Computing Media |
4 |
8 |
6 |
9 |
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Photography |
2 |
4 |
2 |
3 |
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History of advertising image |
2 |
4 |
2 |
3 |
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Typography |
3 |
6 |
2 |
3 |
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Fundamentals of graphic design |
3 |
6 |
-- |
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Theory of advertising and marketing |
3 |
6 |
-- |
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Language and audiovisual technology |
2 |
4 |
4 |
6 |
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Graphic Advertising Projects |
3 |
6 |
8 |
12 |
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Professional training and guidance |
2 |
4 |
2 |
3 |
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Foreign language (english) |
2 |
4 |
2 |
3 |
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TOTAL |
30 |
60 |
30 |
45 |
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GENERAL ORGANIZATION |
ECTS |
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Taught Modules |
105 |
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Training period *(160 hours) 4th semester - 2nd YEAR |
5 |
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Final Project (8 weaks, 20 teaching weekly hours) 4th semester- 2nd YEAR |
10 |
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TOTAL |
120 |
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* Not included in Erasmus programme |
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